Skip to content

Avenged Sevenfold Leads Ticketmaster’s NFT Token-Gating Feature

Tickemaster has launched its NFT token-gating feature, with Avenged Sevenfold at the helm

Table of Contents

Ticketmaster has launched its NFT token-gating feature, developed with metal icons Avenged Sevenfold.

At a time when utility is all the rage in the NFT scene, Ticketmaster's new feature could be a prime use case for the sector.

Through Ticketmaster's NFT token-gating, artists can give eligible NFT holders special access to event tickets, as well as pre-sales or VIP rewards. The initiative hopes to onboard more participants to the Web3 space.

Read more: Meta "Short-Sightedly" Pulls NFTs From Instagram in Crypto U-Turn

Avenged Sevenfold kicks off the feature with their own "Deathbats Club" NFT collection, which is being used to test the ticket gating ahead of a full rollout.

Owners of the 10,000 Deathbats Club Ethereum NFTs were offered early access to Avenged Sevenfold's New York City and Los Angeles gigs in Ju3ne. Around 1,000 tickets were purchased with the NFT-gating feature.

Users are prompted to connect a wallet to verify ownership of the eligible NFTs during the process. Purchasing tickets are then as per normal, but with fewer buyers.

Frontman Matt Sanders (AKA M Shadows) said the buying process will be the same “except without the 1,000-person queue and without the scalpers and the bots getting in there and taking everything right away.”

According to PYMNTS, one NFT holder saved $540 in the base price and service fees using the token.

Read more: Sony's Gaming NFT Patent Surprisingly Receives Positive Reception

Ticketmaster has minted almost 15 million digital collectibles for live events including the NFL via the Flow blockchain and Polygon.

“Avenged Sevenfold used the capability to offer first access to tickets, but there are a variety of ways it can be used by artists in the future from unlocking premier seats to special experiences like sitting in on soundcheck,” said David Marcus, Ticketmaster’s EVP of Global Music.

“It's really a blank slate for the artist to decide.”

The world of Web3 can be quite a whirlwind. Whether it’s crypto news in Singapore, South East Asia or even across the globe, we understand how busy the industry is keeping you, so we kindly send out three newsletters each week:

  • BlockBeat for a wrap-up of the week’s digital assets news
  • Blockhead Brief for weekend happenings as well as what to look forward to in the week ahead
  • Business Bulletin for macroeconomic updates and industry developments.

To avoid FOMO and access member-only features, click here to subscribe for FREE.