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Scientific Study Confirms Crypto Influencers Offer Minimal Long-Term Investment Value

While influencer tweets might create a temporary sugar rush for a coin's price, that high is followed by a hangover of long-term losses, a new study confirms.

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The crypto community has long harbored suspicions about the true value of investment advice disseminated by social media influencers. Now, a groundbreaking academic study titled "Crypto Influencers" has provided empirical evidence to support these concerns, confirming what many had already suspected.

The study, conducted by a team of researchers analyzing the impact of over 36,000 tweets from 180 prominent crypto social media influencers covering more than 1,600 crypto assets, has unveiled a disconcerting trend. Despite the initial positive returns associated with tweets from these influencers, the longer-term outcomes paint a starkly different picture.

For those entrenched in the crypto space, the findings may not come as a surprise. The allure of quick profits and the promise of easy wealth often propagated by influencers have long been met with skepticism from seasoned investors. However, the scientific validation provided by this study underscores the magnitude of the issue and reinforces the need for greater scrutiny.

One of the most alarming revelations from the study is the significant negative longer-term returns associated with tweets issued by self-proclaimed crypto experts, particularly those with large Twitter followings. This trend is further exacerbated when tweets convey positive sentiment or 'buy' recommendations, hinting at the potential for manipulation and investor misinformation.

The study's results echo the sentiments expressed by regulatory bodies such as the Securities and Exchange Commission (SEC), which has repeatedly warned investors about the risks associated with following advice from crypto influencers. The confirmation of these concerns highlights the urgent need for investors to exercise caution and conduct thorough due diligence before making investment decisions based on social media endorsements.

Moreover, the study underscores the broader implications of social media influence on cryptocurrency prices. Tweets from prominent figures like Elon Musk (not one of the subjects of the study), have demonstrated the power to directly impact market trends, emphasizing the market's susceptibility to social media buzz and the potential for manipulation.

The study's confirmation of the limited long-term investment value provided by crypto influencers underscores the importance of promoting responsible and informed investment practices within the community.

"Overall, we view our evidence that influencers’ cryptocurrency investment advice is non-profitable on average as providing support for the SEC and other regulatory bodies’ ongoing concerns about the potential for social media to mislead investors, particularly for retail investors who represent a large proportion of the overall cryptocurrency market and to whom financial losses can be particularly devasting from a social perspective," the paper's authors conclude.

Calls for a more ethical and transparent crypto ecosystem are growing louder. But while some might call for stricter moderation from platforms like X and YouTube, the study suggests that approach might be like playing whack-a-mole. Influencers and these platforms are locked in a symbiotic dance – influencers bring in eyeballs, platforms rake in ad revenue. It's a system that profits from hype, not helpful advice.

The future of crypto might not be built on viral tweets, but on something a little more... well, adult. Buckle up, because the ride might be a marathon, not a sprint to the moon.

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