Skip to content

"World's Most Interesting Man" Bitwise Bitcoin ETF Advert Signals Storm Approaching

With Bitwise's Bitcoin ETF campaign featuring the "Most Interesting Man in the World," crypto adverts are back... But it feels all too familiar

Matt Damon, Larry David and Steph Curry are just a few of the biggest names who hold the honor of featuring in a major crypto advert. Jonathan Goldsmith, AKA the "Most Interesting Man in the World," is the latest (in)famous profile to join the list.

Perhaps jumping the gun (or perhaps not) Bitwise Asset Management has released the industry's first advert for Bitcoin ETFs. There are currently 13 Bitcoin ETFs awaiting approval from the SEC. Bloomberg predicts a 90% chance of approval by 10 January 2024. Bitwise's new advert could be regarded as a pre-confirmation of these approvals.

This post is for subscribers only

Subscribe

Already have an account? Sign In

Latest

Will 2026 Unwind Crypto Treasury Firms?

Will 2026 Unwind Crypto Treasury Firms?

The trade that once let equity investors proxy Bitcoin exposure is breaking down. With treasury firms underperforming their underlying assets, the model is shifting from accumulation to debt management—and many DATCOs may not make it through the next phase.

Crypto Cues to Watch Heading Into 2026 & Beyond

Crypto Cues to Watch Heading Into 2026 & Beyond

Crypto markets are set to be shaped less by single data prints and more by deeper forces – central bank credibility, AI-driven risk cycles, tariff-led inflation pressures, and dollar liquidity – creating a year defined by volatility, not clean trends.