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Swiss Crypto Bank Seba Appoints CEO APAC

Amy Yu brings 15 years of experience in both crypto and traditional banking in Asia.

Amy Yu (Image: LinkedIn)

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Crypto bank Seba has appointed Amy Yu as its APAC chief executive officer, the Swiss headquartered firm said Tuesday in an announcement.

Yu joins the firm after just over a year at crypto broker Genesis – which recently filed for bankruptcy – where she was head of sales for APAC, based in Singapore.

Yu has over fifteen years of experience in financial services spanning capital markets, trading ecosystems and liquidity provision.

She began her career in equity markets at UBS in Hong Kong in 2006, followed by stints at Nomura and JP Morgan. She joined crypto trading platform BitMex in 2018, where she was involved in institutional client development, and left in 2021 to join Genesis.

Genesis laid off almost a third of its workforce in January amid troubles at its lending unit. It filed for bankruptcy weeks later, with the company listing over 100,000 creditors and aggregate liabilities ranging from US$1.2 billion to US$11 billion. Genesis is a part of Digital Currency Group (DCG), led by Barry Silbert, who has seen mounting problems in recent months.

Regional expansion

"The appointment demonstrates SEBA group’s commitment to expand across the region," Seba said in the announcement, noting that Yu will initially be based in Singapore.

Seba recently opened a Hong Kong office and said it aims to expand further in the Asia Pacific region.

The company also recently partnered with Hong Kong based digital assets group Hashkey, a regional leader in digital asset management and blockchain solutions, to accelerate the institutional adoption of digital assets in APAC and globally.

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