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Strategy sold 3,588 Bitcoin worth approximately $216 million last week to fund obligations on its high-yielding preferred stock — the clearest sign yet that the dividend machine Michael Saylor built has become a structural driver of Bitcoin disposition, not just a byproduct of it.
Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026
The sale, disclosed in a regulatory filing Monday, follows a pattern that has unsettled bitcoin holders and equity investors. Strategy bought 3,657 BTC at significantly higher prices in the weeks preceding the sale. Net result: a net position increase of 69 Bitcoin despite deploying roughly $20 million in additional capital. Because the company sold Bitcoin below the prices it had recently paid, the implied average cost of those additional holdings exceeded $289,000/BTC, crypto trader KALEO noted on X.
June 1-22, 2026:
— K A L E O (@CryptoKaleo) July 6, 2026
Strategy buys 3,657 BTC for $236M (avg. buy price $64,534)
June 29-July5, 2026:
Strategy sells 3,588 BTC for $216M (avg. $60,200)
Net 1 month BTC treasury change:
+69 Bitcoin for $20M (avg. buy price $289,855) https://t.co/zg22Qvudfq
The preferred stock in question — Stretch (STRC) — carries a dividend yield now standing at 12%, after a 50 basis-point increase in recent weeks. Maintaining that dividend is non-negotiable for Strategy's capital markets framing; the preferred shares are the linchpin of the financial engineering that allows the company to accumulate BTC at scale without issuing common equity at dilutive prices.
The company's bitcoin holdings stand at 843,775 BTC, purchased at an average price of $75,476 — against a current market price of approximately $63,411, roughly 16% underwater on average cost. Strategy also disclosed an unrealized loss of $8.31 billion on its bitcoin portfolio in the second quarter, as BTC fell from roughly $68,000 on April 1 to close June near $60,000.
Cash reserves now exceed 17 months of dividend coverage. Bernstein analysts argued Monday that the balance sheet makes forced selling unlikely under current conditions — a reassessment that has become a recurring floor under MSTR equity. Strategy's common stock fell Monday on the bitcoin sale news, while STRC rebounded from last week's lows below $75 to trade near $90.
The structural tension is not the sale itself. It is what the sale reveals: the dividend obligation now moves in lockstep with Bitcoin price cycles. When BTC falls far enough to compress dividend coverage, Bitcoin sells. The accumulation thesis — buy and never sell — was always the public posture. The financial architecture underneath it requires occasional liquidation. But that is not a crisis. It is a feature of the model that was obscured by a rising BTC price.